To celebrate 25 years of Dr. Gary Chapman’s The Five Love Languages, Moody Publishers needed a wide array of different materials: print, web, social media, and more. The task was to create these pieces to be reflective of the original book design, but in many different formats some of which included none of the book’s imagery. The campaign involved advertisements, posters, banners, and bookmarks. The pieces highlighted the different versions of the classic book (for men, teens, singles, etc.) and urged organizations to gather their members for conferences and studies through the materials for personal growth and group unity. Additional campaigns, such as “Seeds of Love,” told unique stories of Dr. Chapman’s experience and provided a fresh perspective on the book. Additional pieces were created to support sponsored marriage conferences held across the country.