5 Love Languages: 25th Anniversary Materials
Summary
To celebrate 25 years of Dr. Gary Chapman’s The Five Love Languages, Moody Publishers needed a wide array of different materials: print, web, social media, and more. The task was to create these pieces to be reflective of the original book design, but in many different formats some of which included none of the book’s imagery. The campaign involved advertisements, posters, banners, and bookmarks. The pieces highlighted the different versions of the classic book (for men, teens, singles, etc.) and urged organizations to gather their members for conferences and studies through the materials for personal growth and group unity. Additional campaigns, such as “Seeds of Love,” told unique stories of Dr. Chapman’s experience and provided a fresh perspective on the book. Additional pieces were created to support sponsored marriage conferences held across the country.
DESIGN
Laura Dreyer
Sara Reitenbach
Josh Stannard
Josh Feit
SERVICES
Ads
Digital Media
Icon Design
Packaging Design
Print Design
Posters & Ads
Promotional materials were the first step in a comprehensive package of products.
Marketing for a Silver Anniversary
In addition to the colors and imagery of the 5 Love Languages, a silver seal featuring the words “25 Years: 1992-2017” was included among the design as an additional reference to the silver 25th anniversary.
The new materials maintained strong colorful hues keeping consistent styles, typefaces, and imagery to the original cover.
Social Media
A package of branded, templated social media images, as well as a secondary style, were provided for the client and the author, Dr. Gary Chapman.
The Five Love Languages Icon Set
Quality Time
Physical Touch
Acts of Service
Receiving Gifts
Words of Affirmation
Eco-friendly, plantable bookmarks
A branded bookmark was created that could be planted in soil and grows to be a wildflower. This was part of a promotion called “Seeds of Love.”
Seeds of Love
Along with the 25th anniversary materials, the “Seeds of Love” campaign created for the client tells the story of couples that have come through the doors of Dr. Chapman’s office.
Seeds of Love Booklet
Double-Gate Brochure
Conference Ticket & Banner
In addition to the other general promotional materials, Moody Publishers requested a few pieces to promote the 5 Love Languages marriage conferences held by organizations around the country.
