Encompass World Partners: Global Prayer Journey Campaign
Summary
Each year, Encompass World Partners hosts a campaign to celebrate the National Day of Generosity. A couple of years ago, they kicked off the Global Prayer Journey. This was something for churches to participate in to celebrate DOG and to support their brothers and sisters who are in the mission field with prayer and resources. The design included a logo mark that was inspired by the EWP sail with the addition of a compass. The design used the EWP brand colors of red and gold and featured faces of missionaries across the world who are partnered with the organization. In addition to the logo, the package included a number of pieces such as a poster, a campaign guide, and a give back card.
DESIGN
Sara Reitenbach
Josh Feit
SERVICES
Logo Design
Print Design
Poster
A poster in three different sizes was designed to promoted the upcoming event.
The imagery of the sailboat connects the campaign back to the original EWP brand and reflects the mission of a journey or voyage. A light, dashed line was also included as a nod to the original brand and to provide texture and visual interest.
Give Back Card
Pastors’ Campaign Guide
The highlighted piece in the campaign package was the pastors’ campaign guide. This included all of the information needed to help participating pastors lead their congregations through events, ultimately leading up to the National Day of Generosity. It was branded and featured a letter from the Executive Director of EWP as well as a campaign schedule.
